What we solve

We will see an extraordinary shift in the way we engage with customers.

For that you need fast-responsive marketing teams and innovative Marketing Technology.

With over 2000 tool and platform suppliers to choose from, it is no easy task discerning what is best for you.

Why don’t you put CRUX inside?

CRUX specializes in Marketing Technology Operations. 100% independent, from any vendor, we help you select and source best fit of tools and service providers. Plus we grow your competence in modern marketing techniques by means of training and on-site team coaching.

Can we help you kick-start in the right direction?

As operational side-kick, CRUX supports marketing teams grow their competence in acquiring and keeping customers in the digital, networked age.


CRUX experts have been retained by a growing number of forward-looking brands and organizations including Air Miles, Vacanceselect.nl, BMW, DAS, PGGM, De Amersfoortse, ING, IT-Ernity, Stichting KiKa, Shell, Sony Europe, Talpa, Univé and Vodafone.

Embed our experience in your company 

 Our experience encompasses:

Selection & Sourcing

Implementation & Interim Management

Competence building

Next-generation solutions

  • Selection and sourcing of tools and service partners in such areas as: Content Management, Experience management, e-Commerce, Marketing Automation, (social) CRM, Customer Data Management and Analytics.
  • Structured testing & trialing of new tools (proof of concept).
  • Vision formulation, connecting Marketing and IT with the goal of designing a comprehensive, marketing technology stack.
  • Implementation planning (agile, waterfall).
  • Objective program or project management.
  • Digital transition coaching and interim management.
  • Workshops and speaking engagements.
  • Digital summits.
  • Training and on-site team coaching.
  • Demand generation delivered: Closed-loop systems, marketing automation connected to CRM, workflow and campaigns.
  • Online customer experience delivered: Replacement of legacy CMS systems that work in silos by an integrated platform and personalised content.
  • Advanced analytics delivered: Use of predictive models and statistical techniques and tools to drive sales and margin.

Meet Our Team

CRUX consists of an extensive network of veterans overseeing the customer facing digital domain from A-Z. With a wide experience and a proven track record at the intersection of Digital Marketing, Marketing Technology, (mobile) Commerce, CRM, Data and Analytics and (IT) System Integration.

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Founding partners

Connecting marketing, communication and technology has been Wim Andréa’s main activity during his professional life. In 1995 he started Content is King – the first company in The Netherlands specialised in online content marketing. Later on he developed the interactive communication services within companies like PPGH/JWT, Saatchi & Saatchi and ARA (TBWA).


Sander van der Blonk is an experienced digital marketer, entrepreneur and lean startup practitioner. He connects marketing strategy and marketing technology. And coaches marketing teams in fact-based marketing, e/m-commerce, email marketing, campaign management and business model innovation.


Wil Wurtz is a pioneer in the field of CRM and customer value. Combining knowledge and experience in marketing, psychology, statistical analysis, IT and management.

In the early 90-s, Wil was co-founder of MSP Associates , a respected CRM consultancy, well-known for their Customer Marketing Method.


Niels van Weeren

Niels van Weeren is a business consultant and practice leader for marketing intelligence and business analytics. Helped by more than 20 years experience, he excels in abridging the worlds of information technology and marketing, sales and service.


Contact us

Does it feel like a fit? Then make an appointment to learn how our capabilities could help achieve your business goals.

Fill in the form at the right, or have us call you back in order to schedule a meeting.

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